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Media Relations

EXHIB

MT-2 - On the Record: How Providers (Big and Small) Engage with the Media

Wednesday, October 22, 2025
9:30 AM - 10:30 AM PDT
Location: Mandalay Bay K
CE: NAB: 1 | ANCC: 0
Disclosure(s):
Kara Nelson: No financial relationships to disclose
“If you don't tell your own story, someone else will.” Hear from long term care providers who have embraced engaging with the media to tell their story. From a national organization to an independent operator, learn how a proactive press strategy can help strengthen your company’s reputation as well as the overall perception of long term care.

Learning Objectives:

  • Analyze everyday stories within long-term care facilities to craft compelling media pitches that generate positive media exposure.
  • Prepare organizational representatives for successful interviews and interactions with media outlets.
  • Strategize approaches to amplify favorable press coverage and strengthen communication with key stakeholders.